About
Product Design Director Design + Research
I turn complex product challenges into clear, shared direction — and into experiences that last. For 15+ years I have led design and research teams, from early concepts to products used by millions, in streaming, media and digital education.
My work starts with understanding people and ends when new ways of working are embedded in the organisation: from accessibility programmes and interactive TV to customer journey management.
“Great design is your helpful servant, when complicated and stressful things feel effortless and joyful.”
Values & Principles
These principles have shaped how I design, how I lead teams and how I approach complex challenges.
Human-Centered Design
Every decision starts with real people — their needs, behaviours and barriers. I bring user evidence into rooms where it is usually missing.
Clarity Over Complexity
I turn overwhelming findings into a few clear priorities that teams can act on.
Collaborative Leadership
Great outcomes need shared ownership. I build alliances across product, engineering, editorial and leadership.
Iterative Excellence
Perfect is the enemy of progress. I believe in launching, learning, and iterating quickly while maintaining high standards for craft and quality.
Ethical Responsibility
Design has power and responsibility. I advocate for inclusive, accessible experiences that work for everyone.
Strategic Thinking
Design decisions must serve users and the business. I connect them to roadmaps, costs and long-term goals.
My Design Approach
Discover & Understand
Deep user research, stakeholder interviews and competitive analysis to uncover the real problem at hand.
See it in practice: Interactive TV · 04 · We understood participation data – but not the fans behind it
Define & Strategize
Transform insights into clear problem statements, strategic alliances and design principles that guide all subsequent decisions.
See it in practice: Cornelsen · 06 · Evidence clusters revealed the broken key moments
Design & Prototype
Rapid ideation, prototyping, and testing to validate concepts before investing in full development.
See it in practice: Interactive TV · 08 · “One tap away”
Deliver & Iterate
Ship with confidence, measure impact, and continuously improve based on real user feedback and data.
See it in practice: Cornelsen · 09 · From static campaign page to evolving product story
2021–2025
VP UX Design & Research · JOYN / SevenOne / ProSiebenSat.1
Led UX Design and Research for one of Germany’s largest streaming platforms, driving user growth, engagement, and content discovery across web, mobile, and TV.
2018–2021
UX Team Lead · Cornelsen Education
Led UX for Cornelsen’s digital ecosystem including eCommerce platform and learning products, focusing on conversion optimization and content discovery.
2015–2018
UX Lead Designer · waipu.tv / Exaring / ui/deation
Led UX for waipu.tv multi-platform IPTV products across web, mobile, TV, and voice (Alexa), focusing on user acquisition, engagement, and retention.
2008–2014
UX Design Team Lead · OVI / Nokia Maps / HERE
Led UX for global location-based services and mapping products, designing navigation, search and real-time location sensing experiences across web and mobile.